KAIF
A lounge brand book: copper logo, colour, type and the rules that hold it together.
- Work
- Branding
A dark, smoky identity for a lounge restaurant: logo, colour, type, photography style and applications, collected in a brand book.
KAIF is about mood, so the brand book starts there: deep browns, a copper accent, smoke textures and a sharp custom wordmark. It then sets the rules — logo versions and clear space, typography, tone of voice and how the brand’s four ideas (drink, taste, hookah, mood) are used.
Applications include the menu, business cards, napkin sleeves and wet-wipe sachets, all supplied as print files.
The brand book, open on the lounge table.
Food and drinks menus.
The black shopping bag.
Next brandGÖRKA tailoring house: monogram, identity and atelier signage.